MORGAN'S BARBECUE
Logo, menu design and custom typeface for Brooklyn-based Morgan’s Barbecue.
process
Morgan, the Texas-style barbecue aficionado, needed non-fussy branding built to attract a brooklynite clientele to his new restaurant. Inspired by vintage BBQ joints and with a spit of Brooklyn cool, I designed a simple palette, bespoke type and a dash of fun apron-donning pig illustrations.